As of July 1, 2023: Universal Analytics properties stopped processing data, including standard properties in accounts that also contain 360 properties. Some properties may continue to process data for a short period after this as Google stages the shutdown of Universal Analytics. You'll be able to access your previously processed data in your Universal Analytics property until July 1, 2024.
How do I know if I am affected?
If you have not configured Stacks with a new Google Analytics 4.0 Property ID, usage details will no longer be processed by Google Analytics. Navigate to the Google Analytics dashboard page (Dashboard > Integrations > Analytics > Google analytics) and check the format of your Web Property ID. If it is using the format of G-XXXXXXX you are using a GA4 property, and no action is required. If it is using a UA-xxxxxxx format, it is most likely using the old depreciated Universal Analytics property and you should update it with a GA4 property.
Resources:
- Stacks User Guide: Google Analytics
- Google Analytics Help: Google Analytics 4 has replaced Universal Analytics
- Google Analytics Help: Make the Switch to Google Analytics 4